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Delivery of a VIP virtual event platform for Arm.


Commissioned by Brand Fuel to lead UX and UI design.

*These projects are in final design phase.


Arm is a British semiconductor and software design company based in Cambridge. Apple’s chips for the iPhone are based on Arm’s technology.


The Arm platform launches this year so I can’t give too much away but I can tell you about my role. For the last 3 months I’ve been fire fighting, solving UX issues, rolling out XD wireframes, directing UI, and delivering the visual design to build a VIP virtual event platform. I have also been guiding the client, the external development agency and our own internal teams to get results. It’s been a tough gig with plenty of testing issues and hand holding. Unfortunately not every project is as seamless as one would like but the client is happy. Let’s see what the world thinks after launch. Crossed fingers!


Below: A peak at the mobile homepage.























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