Women are living longer, are psychologically and attitudinally youthful and they use many ‘anti-ageing’’ focused products to keep them looking their best. But nothing stops this internally. Most are either shocked or in denial about the subject of the Menopause. There is not enough engaging information available to them or their families. Mode aims to change perception. Project: Deliver a brand package for investment.
MODE
The concept: Transform the market by elevating a conversation about the Menopause into the public domain and make it positive. Informative, educational, credible and authoritative whilst offering an honest solution to demonstrate that this is a part of a women's life to be embraced and enjoyed.
The solution: A website with a targeted questionnaire guiding the user through a medically approved, self-diagnosis from the comfort of home. Offering a bespoke range of products created via individual diagnosis for each customer. Delivered to their door in a beautifully designed/packaged product, every month via a subscription model.
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